Melanie Wise Consulting - Marketing Demand GenerationMelanie Wise Consulting - Marketing Demand Generation

  Collateral & Sales Support - Is the collection of resources to provide information on your company, including products and services. The tools can include company information brochures, product/data sheets, case studies and newsletters. Arming the sales team with effective communication tools enables the sales to take the next step in lead generation.


Using White Papers to Support Campaigns

Melanie supported marketing senior management, solution marketing managers, outside writers, and assisted in editing content for white papers. The BMC Database Management for DB2 solutions white paper was used an offer for marketing campaigns.

Message One
MessageOne (PDF)

Collateral Used as Sales Enablement Tools

Melanie proofed and edited content for a brochure that discussed the benefits and results of using a disaster emergency notification system.

Xplore (PDF)
New Product Coming to Market Brochure

Melanie worked on all aspects of the new brochure for the Genesys.Maximus rugged wireless pen computing system. This induced collaboration on the content and messaging, features and benefits, design, and working with writers, photographers, and printers.


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